Spotify for artist stats2/25/2023 Subscriber-based Spotify statistics are also proof-positive that if you offer users enough value, they will decide to pay for the premium version of that service.Ģ. That said, Spotify is an excellent lesson in identifying a market need no one else is really addressing, creating a product or service, and moving right into that space. There’s more music to choose from, the quality is better, and the user experience is absolutely seamless. Young users can do everything on Spotify that they used to be able to do on the old peer-to-peer file-sharing platforms but to a greater degree. It also presented itself as a solution those markets badly needed - a safe, convenient, and affordable alternative to pirated music. Spotify accomplished this by packaging itself as the must-have streaming platform for the Millennial and Gen Z markets. What’s more, those paid subscriber numbers reflect an 87 million-user jump from the same quarter of the previous year. Not only do 365 million people use Spotify regularly - a minimum of once a month - but 165 million monthly Spotify users are paying members. 365 million people use Spotify every month
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